The Art of a New Start

Inspired by the Japanese concept of shinsei, which translates to ’new birth,’ our Chief Scientist at the Tatcha Institute in Tokyo, Tagawa-san, created The Dewy Serum to restore and replenish the key components of healthy skin, lost over time, to help it perform at its optimal level. Our proprietary complex, Hadasei-3™, gently resurfaces, and as dead skin cells are washed away, the serum replenishes with two substances native from birth—plumping hyaluronic acid and moisture-locking squalane. Together, these three ingredients return to your skin the supple, bouncy radiance lost over time.

The Dewy Serum