Every formula is crafted at the Tatcha Institute in Tokyo, where leading scientists innovate within tradition: balancing timeless Japanese botanicals with proven clinical ingredients to work with skin, not against it. Inside every Tatcha formula lives a tiny symphony of superfoods, amino acids, and AHAs called Hadasei-3™. This proprietary complex of twice-fermented rice, green tea, and algae is rooted in the nutrient-dense Japanese diet, largely considered the healthiest in the world.

Our promise is to help bring you harmony from skin to soul. The skin is a wondrous organ that carries you through life. We're conscious of how we depict and talk about skin, honouring its dynamism as an organ, without perpetuating unhealthy beauty standards. We're phasing out the use of “normal” as a skin type because it implies that the natural condition of skin is somehow abnormal. We are also phasing out “anti-ageing,” as a term because we believe that ageing is a gift, and our formulas are crafted to support healthy ageing. And finally, we’re making an even deeper commitment to portray skin as it really is, celebrating skin at every age, in every shade of beautiful.

Believing that beauty begins in the heart and the mind, we are invested in making quality education accessible to all. In 2014, we created the Beautiful Faces, Beautiful Futures fund to keep girls in school to reach their potential through Room to Read’s Girls’ Education Program, and to bring diverse books to underserved communities in the United States through Room to Read’s U.S. literacy initiative by the end of 2021. To date, our support has provided 6M days of school for Girls’ Education Program students and will soon support the printing and distribution of 70,000 diverse books in the Bay Area with the U.S. literacy initiative.