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The Fukubiki Event

Choose 2 minis with £100 orders
Choose 4 minis with £200 orders

T&Cs apply. For a limited time and while stocks last.

SEE GIFTS
New Longevity Collection

Fuel Your Skin’s Future

The Japanese islands of Okinawa are home to some of the world’s longest-living people. Informed by their wisdom and powered by their botanicals, The Longevity Collection helps restore skin’s youthful look and delay visible signs of ageing with the Okinawa Cellescence Complex.

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INSPIRED BY THE SCIENCE OF LONGEVITY

Okinawa Cellescence Complex

The islands’ nutrient-rich diet is based in nuchi-gusui, wild herbs and plants used for centuries to promote health. Our scientists blended these botanicals to power The Longevity Serum’s key ingredient, which helps extend skin’s prime years.

Shikuwasa Lime 

visibly evens skin tone

Noni Juice

strengthens the skin barrier

Shell Ginger

gently exfoliates

OUR PHILOSOPHY ON AGEING:

Ageing is a Gift

A key factor in Okinawan peoples’ longevity is their deep sense of community and high regard for elders. Our longevity ambassadors share their favourite parts of ageing.

“In Japan, growing older brings a sense of gratitude that reveals itself in a person’s expression, and that is something truly beautiful.”

- Aki & Koichi, Retirees turned Fashion It Couple

“Being able to live a long life is such a gift. I love ageing. I wouldn’t go back to my younger years if I could.”

- Steph Suganami, Actor & Entrepreneur

The Longevity Memory Cream

Reveal brighter, visibly renewed skin with our daily moisturiser that improves elasticity and resilience.

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The Longevity Serum

Visibly firm, smooth, strengthen and delay visible signs of skin ageing with our new daily treatment.

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