INSPIRED BY THE SCIENCE OF LONGEVITY

Okinawa Cellescence Complex

The islands’ nutrient-rich diet is based in nuchi-gusui, wild herbs and plants used for centuries to promote health. Our scientists blended these botanicals to power The Longevity Serum’s key ingredient, which helps extend skin’s prime years.

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Shikuwasa Lime 

visibly evens skin tone

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Noni Juice

strengthens the skin barrier

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Shell Ginger

gently exfoliates

OUR PHILOSOPHY ON AGEING:

Ageing is a Gift

A key factor in Okinawan peoples’ longevity is their deep sense of community and high regard for elders. Our longevity ambassadors share their favourite parts of ageing.

“In Japan, growing older brings a sense of gratitude that reveals itself in a person’s expression, and that is something truly beautiful.”

- Aki & Koichi, Retirees turned Fashion It Couple

“Being able to live a long life is such a gift. I love ageing. I wouldn’t go back to my younger years if I could.”

- Steph Suganami, Actor & Entrepreneur

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NEW LONGEVITY CREAM

Restore Skin’s Youthful Memory

Reveal brighter, visibly renewed skin with our new daily moisturiser that improves elasticity and resilience. Like youthful-looking skin, this memory-gel cream springs back into shape when touched.

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PERFECT PAIRING

The Longevity Serum

Visibly firm, smooth, strengthen and delay visible signs of skin ageing with our new daily treatment.

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