Okinawa Cellescence Complex
The islands’ nutrient-rich diet is based in nuchi-gusui, wild herbs and plants used for centuries to promote health. Our scientists blended these botanicals to power The Longevity Serum’s key ingredient, which helps extend skin’s prime years.

Shikuwasa Lime
visibly evens skin tone

Noni Juice
strengthens the skin barrier

Shell Ginger
gently exfoliates
Ageing is a Gift
A key factor in Okinawan peoples’ longevity is their deep sense of community and high regard for elders. Our longevity ambassadors share their favourite parts of ageing.
“In Japan, growing older brings a sense of gratitude that reveals itself in a person’s expression, and that is something truly beautiful.”
- Aki & Koichi, Retirees turned Fashion It Couple
“Being able to live a long life is such a gift. I love ageing. I wouldn’t go back to my younger years if I could.”
- Steph Suganami, Actor & Entrepreneur
The Longevity Memory Cream
Reveal brighter, visibly renewed skin with our daily moisturiser that improves elasticity and resilience.
The Longevity Serum
Visibly firm, smooth, strengthen and delay visible signs of skin ageing with our new daily treatment.







