The Japanese game of fukubiki is a centuries-old tradition still practiced today at seasonal festivals and even retailers. Learn about the custom and how you can win up to 4 complimentary minis for a limited time.

What’s your favourite summer activity? If you have the chance to visit Japan, you’ll likely get to experience one of its famous summer festivals, or natsu matsuri. Though each has its own meaning and purpose, at their root most seasonal festivals are held to honour nature’s gifts, reconnect with the community, and pray for good fortune. These vibrant and colourful celebrations are often a showcase of the neighbourhood with local craft vendors, dancing, fireworks, carnival games, and even a lottery known as fukubiki.

The traditional game is said to have originated in 702 when Emperor Shomu held a New Year’s party where strips of paper were drawn for prizes like a beautiful cloth. Modern versions are sure-win raffles that can be held anytime of year where paper fukubiki are drawn from a wooden box. Fukubiki are said to reveal one’s fortune, and in more recent years, earn you a prize at your favourite retailer from mystery bags to discounts.

To bring the spirit of good fortune to you, we’ve started our own fukubiki-inspired tradition. Until 12th September, everyone will be a winner with a choice of two complimentary minis with a £100 purchase* or four complimentary minis with a £200 purchase*.

Ready to try your luck? 

T&Cs apply. Gifts are subject to availability. Choice of minis available automatically in your basket when spend threshold is met.