Skip to content

Bag

Your bag is empty

Continue shopping

Complimentary Dewy Skin Cream

Receive a Deluxe Sample with £50 orders, or Travel Size with £75 orders* Code DEWY

Select Gifts

The Brightening Serum

Brightening & Firming Treatment

Sale price £86

A visibly brightening and firming serum with 12-hour time-release Vitamin C and Ferulic Acid that target hyperpigmentation and reduce the look of post-acne marks.

Translation missing: en.general.label.product_size_options:
Size: Full 30 ml

Free shipping and returns on U.K. orders


Recommended for
All Skin Types, Brightening, Firming, Even Skin Tone, Barrier Repair, Smoothing

Formulated without
Parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA or TEA.

Dermatologist Tested, Non-comedogenic, Cruelty-free

Ingredients

Aqua/water/eau, Saccharomyces/rice Ferment Filtrate, Glycerin, Propanediol, Butylene Glycol, Ascorbyl Glucoside, Honey Extract/extrait De Miel, Camellia Sinensis Leaf Extract, Cladosiphon Okamuranus Extract, Ferulic Acid, Angelica Acutiloba Root Extract, Prunus Mume Fruit Extract, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Callicarpa Japonica Fruit Extract, Ziziphus Jujuba Fruit Extract, Artemisia Capillaris Flower Extract, Scutellaria Baicalensis Root Extract, Morus Alba Root Extract, Ppg-13-decyltetradeceth-24, Lysine Carboxymethyl Cysteinate, Dipotassium Glycyrrhizate, Xanthan Gum, 1,2-hexanediol, Polyglyceryl-10 Diisostearate, Citric Acid, Polyglyceryl-10 Laurate, Sodium Citrate, Isostearic Acid, Parfum/fragrance, Ethylhexylglycerin, Potassium Hydroxide, Chlorphenesin, Phenoxyethanol, Citral, Citrus Aurantium Bergamia Peel Oil, Citrus Limon Peel Oil, Eucalyptus Globulus Oil, Juniperus Virginiana Oil, Lavandula Oil/extract, Limonene, Linalool, Linalyl Acetate, Pinene      

Subscribe & Save Program

  • 10% off all Subscribe & Save purchases.
  • Free shipping and returns.
  • Product sent at the frequency you've selected until you cancel.
  • Manage the delivery frequency and payment method directly from your Tatcha.com account.
  • Credit card is the only payment method accepted for Subscribe & Save.
  • Promotion codes cannot be used with any Subscribe & Save orders.
  • Subscribe & Save is currently available for U.S. domestic orders only.
  • Retail prices are subject to change with notice.
  • Currently Subscribe & Save cannot be combined with Amazon pay orders. If you have a Subscribe & Save item in your cart, the Amazon pay payment option will be disabled.
  • See all site terms and conditions, terms of sale, and privacy policy.
The Brightening Serum
The Brightening SerumFull 30 ml Sale price £86
Benefits

See brighter, firmer-looking skin in 1 week*

Reduces dullness & visibly evens skin tone
Visibly firms & supports elasticity
Targets hyperpigmentation & reduces visible post-acne marks

*Based on a clinical study of 18 panelists.

Clinical Results

Proven to reduce the look of post-acne marks in 1 week*

100% showed brighter & visibly firmer skin after 1 week*
100% agree serum absorbs quickly and is gentle*

Clinical Results

Immediately

  • 100% showed brighter & visibly firmer skin after 1 week*
  • 100% showed improvement in moisturization and skin barrier*
  • 100% agreed serum absorbs quickly into skin and is gentle*

After 1 Week

  • 100% showed brighter + firmer-looking skin in 1 week*
  • 100% showed improvement in post-acne marks in 1 week*
  • 100% agreed serum layers well with SPF*
  • 100% agreed skin felt softer and more supple*

*Based on a clinical study of 18 panelists.

*Based on a clinical study of 18 panelists.

How to Use

Use day & night for 24 hours of brightening power

Ultra-light, non-sticky formula absorbs quickly and layers beautifully under moisturizer and makeup. Apply during your morning and/or evening skincare ritual. Dispense 1-2 pumps and gently massage into your skin.

Pairs best with

The Brightening Eye Cream
The Brightening Eye Cream Sale priceFrom £26

People in Japan have long believed that a true healthy glow comes from deep within.

They often turned to nutrient-rich ingredients from the kitchen to nurture their bodies and complexions. Japanese plum (nanko ume), known as the queen of plums, was once used in at-home beauty rituals to help brighten skin, creating an inner glow referred to as kagayaki.

ingredients

A potent blend of skin brighteners & Japanese botanicals

12-Hr Time-Release Vitamin C

All-day brightening for rapid results, crafted in Japan

Japanese Plum & Ferulic Acid

Visibly firm & support elasticity while boosting antioxidant protection

Pro-Glutathione Antioxidant Booster

Targets hyperpigmentation & provides 13x more antioxidant power than pure vitamin C (ascorbic acid) to brighten skin*

*Based on in vitro testing of Ascorbic Acid vs. Pro-Glutathione Antioxidant Booster on oxidative stress.

People in Japan have long believed that a true healthy glow comes from deep within.

They often turned to nutrient-rich ingredients from the kitchen to nurture their bodies and complexions. Japanese plum (nanko ume), known as the queen of plums, was once used in at-home beauty rituals to help brighten skin, creating an inner glow referred to as kagayaki.

Overall rating: 4.8476954 / 5 from 499 reviews.

AI Generated Review Summary

The Brightening Serum is praised for its impressive results, radiant and plump skin appearance, effective brightening of skin tone, and clearing of dark spots. Customers also appreciate its lightweight, non-sticky formula, luxurious feel, and beautiful glow.

Summary topics

  • Results (11%): It was highlighted by customers that the results from this serum are impressive and worth the splurge.
  • Skin Appearance (16%): A significant number of customers pointed out that the product makes their skin look radiant and plump.
  • Dark Spots (10%): It was noted by customers that this serum effectively brightened their skin tone and effectively cleared dark spots.
  • Texture (15%): Many customers appreciated the lightweight and silky texture of the product, describing it as lightweight, silky, and non-sticky.
  • Formula (11%): Customers expressed appreciation for the lightweight and non-sticky formula of this product, which leaves the skin feeling smooth and hydrated.

Review topics: [color, ingredients, irritation, scent, size, fragrance, spots, marks, redness, results, pores, side, dose, protection, skin, effect, weight, improvement, glow, issues, quality, residue, hydration, tone, benefits, appearance, look, blemishes, complexion, texture].

Review highlights

  • "The serum is light and absorbs quickly, leaving my skin feeling fresh and smooth."Sweet W.
  • "Definitely seeing se result, my skin looks smooth and plump, gifted by tatcha"Sayd
  • "My skin feels more supple and soft and looks more radiant."Medine K.

Reviews

Fabulous

"I have used Tatcha for years so decided to try this serum as a new addition to my morning routine. My skin is definitely brighter from using and it drys quickly into the skin and then layers beautifully with my next products. Doesn’t cause any pilling and makeup applies well on top. Also got the matching eye cream but finished. Another fabulous product for everyday and really happy with my results so far."

Catherine G. (5/5)

The Brightening Serum

"Whilst I don’t use this product on a daily basis when I do my skin feels and looks amazing. It is not an oily serum and gently folds into the skin leaving it looking bright and clear."

Deborah N. (5/5)

Very pleased.

"I had my first bottle in the space nk advent calendar last year and I’ve really noticed a difference in my skins texture, it’s a nice light formula too. I’ve just bought my second bottle."

Zoe S. (5/5)

The best vitamin C serum I have ever tried

"I’ve been absolutely loving this serum. My skin has looked so much brighter and more radiant since I started using it, and it gives me that healthy glow without feeling heavy or greasy. I’ve also noticed that some of my pigmentation marks have started to fade, and my overall skin tone looks much more even. It absorbs really quickly and layers beautifully with the rest of my skincare and makeup. It’s definitely become one of those products I look forward to using every day. A bit of a splurge, but honestly worth it for the results."

Pavli M. (5/5)

Brightening serum

"I bought the serum from TACTHA and i really liked it"

Sadia K. (5/5)

Vitamin c

"The vitamin C gives a lovely glow and never pils with other products. Lightweight too. Very good serum"

Lucy C. (5/5)

Love this

"Great product just wish it came in a bigger size"

Charlotte E. (5/5)

The secret to glowing skin

"I’ve been using a small bottle of this I got in a recent kit and my skin is loving it. It’s got an oily texture that dries down really quickly and it gives a lovely glow. I’ve alreadygli repurchased a full size 🧡"

Rebecca L. (5/5)

Really good

"I absolutely love this product it’s definitely improved the dark circles under my eyes"

Carole F. (5/5)

The best investment

"The best cream I’ve ever used!!! Makes me feel so young!"

Sophie J. (5/5)

Q&A

Frequently asked questions

What does The Brightening Serum do?
Targets hyperpigmentation and dullness to help brighten and even skin tone while supporting skin firmness using time-release vitamin C and ferulic acid.
What are the key ingredients?
Key actives include 12-Hr Time-Release Vitamin C and ferulic acid to deliver antioxidant support and brightening benefits.
How do I use this serum?
Apply a few drops to clean skin, smooth over face and neck, then follow with moisturizer. In daytime routines, finish with a broad-spectrum sunscreen.
Can I layer it with sunscreen?
Yes. Apply the serum first, allow it to absorb, then layer your sunscreen as the final step in daytime skincare.
Is this serum suitable for sensitive skin?
The formula is described as fast-absorbing and gentle. If you have reactive or very sensitive skin, patch-test before regular use.
What is the texture like?
Lightweight, fast-absorbing serum that layers easily under moisturizer and sunscreen.