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The islands’ nutrient-rich diet is based in nuchi-gusui, wild herbs and plants used for centuries to promote health. Our scientists blended these botanicals to power The Longevity Serum’s key ingredient, which helps extend skin’s prime years.

A key factor in Okinawan peoples’ longevity is their deep sense of community and high regard for elders. Our longevity ambassadors share their favourite parts of ageing.

*based on in-vitro testing of stress-induced senescent cell biomarkers